The Rock Shop® is similar to its brethren Rock Shops® available at Hard Rock properties around the world, offering a diverse selection of popular Hard Rock merchandise, such as hats, sweatshirts, t-shirts, golf attire, pins and more. “Partnering with Hard Rock Casino will enhance Sacramento’s already thriving entertainment scene and provide more unique, fun opportunities to interact in DOCO.” “Golden 1 Center has created a once-in-a-generation spark in Downtown Sacramento through events, entertainment, culture and more,” said Sacramento Kings President of Business Operations John Rinehart. Last week, this partnership launched the DOCO Plaza Concert Series presented by Hard Rock Hotel & Casino Sacramento at Fire Mountain with concerts following the California Classic games.Additionally, on July 1, the Rock Shop® storefront opened in DOCO for guests to purchase iconic merchandise. Today, Golden 1 Center announced a new partnership with Hard Rock Hotel and Casino Sacramento at Fire Mountain. Golden 1 Center Announces Partnership with Hard Rock Casino